Wow the Customer

Unique Experimentation Culture at Coupang

Isabelle, Marong , Xiaowei

#ABTest

Coupang is a data-driven company, so every team is making feature improvements and decisions based on data. To understand which features are driving better impact for Customers, it is imperative to run experiments to measure how new features compare with current baseline.
This session will discuss the experimentation culture at Coupang. We will present the overall architecture of the Experiment Platform, and share how we have scaled the different components of the platform to support hundreds of concurrent experiments involving millions of users.

• 
• 
• 
•