Wow the Customer

The Category Deep Dive Framework​​

Nicolas

#ProductManagement

Organizations must stop solving customer problems in silos. Traditional companies tend to have very segregated organizations where products are divided by domains and everyone is hyper-focused on working in their own world. We believe that this approach leads to an incomplete experience for customers and compromises operational efficiency for the teams.

At Coupang, our product framework is built on tackling categories holistically: we identify all the elements that come together to create the customer journey and then rally all teams to create the best possible customer experience. This session will walk you through our product framework and illustrate why it is at the core of our customer-centric culture.

• 
• 
• 
•