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Demand Excellence

History of Coupang Ads System & Journey to Develop GraphQL

Sonic, Doug, Taylor

#AdsSystem #GraphQL

This session introduces about the technological history from the birth of Coupang’s ad system to present,  what problems were witnessed over the course, and how Coupang resolved them.
Speakers will go through the early stage of Coupang’s ad system, improvement in ad system, improved communication between domains, DGS GraphQL Framework and the technologies that used to resolve the blockers.

  • Sonic Engineer

  • Doug Engineer

  • Taylor Engineer

Watch more Sessions

Opening Talk

Wow the Customer

Fireside Chat with CTO

Wow the Customer Keynote​

Lightspeed-Global Quick Commerce Launch

The Category Deep Dive Framework

Unique Experimentation Culture at Coupang

Zero to One: Importance of Mobile App Monitoring

RDS, Design System Optimized for
E-commerce

Demand Excellence

Demand Excellence Keynote

Coupang's Back-end Strategy to Handle Massive Traffic

Item Matching Recall Enhancement
by Image and Text Embedding

Two Machine Learning Approaches for Coupang’s Marketing Campaigns

History of Coupang Ads System & Journey to Develop GraphQL​

How Has Coupang Handled Incidents that Hurt Customer’s Order Experience?

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